My Work Process:
Understand.
Before beginning any project I like to try to understand a few things:
Your Users
Your Brand
How does the project align with the brand?
Research.
Once I understand the mission of the project and know what problems or challenges I am trying to solve. I can conduct some research. Whether it’s interviews, user/focus groups, surveys, or usability testing- the goal is to challenge the assumptions made thus far.
Analyze.
I can use the previously gathered data to analyze the most important elements.
Common analysis tools I typically like to use:
User Personas
User Journey Maps
Design!
Time to build! This includes:
Site Map
User Flows
Mockups
Images
Icons
Colors
Launch.
After iterating in the design stage, and the assets are ready to ship- I get the project ready to implement. This is typically when everything gets passed to development. Other supplementary phases may include:
User Testing
Alpha/Beta Launch
Analyze (again).
This final stage allows us to assess the final product, and restart the process cycle to address any new design needs.