The design stage is typically what clients tend to focus on…
During this phase, I can leverage a sitemap and user data to start wireframing a low-fidelity prototype to place features and core concepts. Style guides are then used to brand the product to create a high-fidelity prototype.
Wireframes give the client, developer, and designer an opportunity to walk through the structure of the website without getting sidetracked by design elements such as colors and images.
Once foundation elements and content blocks have been approved, the focus can be dedicated to branding and styling guidelines.